I developed these attribution solution models the afternoon following a long meeting where I was trying to explain to my coworkers at the advertising agency why data integrity is the most important task in advertising. This wasn’t the first time I … Continue reading → The post Attribution Solution Models appeared first on Another Dollar.
Attribution Models using Google AnalyticsI’ve often read that attribution models are not the panacea for advertising budget allocations, nor is it a perfect science for programmatic predictions and deterministic models. Every source that I have found, claiming attribution isn’t a panacea, do … Continue reading → The post A Primer For Attribution Models Using Google Analytics appeared […]
The real value of a client’s site taxonomy and webpage content is not truly available from Google Analytics when viewing the provided conversion rate. The conversion rates in the Goals Overview data cubes, and built-in tables do not reflect the … Continue reading → The post True Conversion Rate For Content Value appeared first on […]