The harsh news: This Is Not Optional. The microchip will colonize all rote activities. And we will have to scramble to reinvent ourselves – as we did when we came off the farm and went into the factory, and then as we were ejected from the factory and delivered to the white-collar towers. The exciting news (as I see it anyway): This Is Not Optional. The reinvented you and the reinvented me will have no choice but to scramble and add value in some meaningful way.
— Tom Peters
Whatever it’s named (big data, optimization, analytics, etc.), however you want to package it and decorate it, the role of the data scientists are focused on the outcomes. If we don’t stay true to the quality of the consumer’s experience we will follow the same path to extinction many hundreds of thousands of businesses have followed before. Balancing the greed for profits against the paying consumer’s expectation is held most certainly within the calculations of the data scientist.
— Mark Bertrand
There are just two kinds of people in the world. Those who believe there are just two kinds of people, and those who know better.
And a new philosophy emerged called quantum physics, which suggest that the individual’s function is to inform and be informed. You really exist only when you’re in a field sharing and exchanging information. You create the realities you inhabit.
― Timothy Leary, Chaos & Cyber Culture
You can search throughout the entire universe for someone who is more deserving of your love and affection than you are yourself, and that person is not to be found anywhere. You yourself, as much as anybody in the entire universe deserve your love and affection.—Siddhartha Gautama
The doctrines of emptiness and selflessness do not imply the non-existence of things. Things do exist. When we say that all phenomena are void of self-existence, it does not mean that we are advocating non-existence, that we are repudiating that things exist. Then what is it we are negating? We are negating, or denying, that anything exists from its own side without depending on other things. Hence, it is because things depend for their existence upon other causes and conditions that they are said to lack independent self-existence.
–14th Dalai Lama
I developed these attribution solution models the afternoon following a long meeting where I was trying to explain to my coworkers at the advertising agency why data integrity is the most important task in advertising. This wasn’t the first time I … Continue reading → The post Attribution Solution Models appeared first on Another Dollar.
Attribution Models using Google AnalyticsI’ve often read that attribution models are not the panacea for advertising budget allocations, nor is it a perfect science for programmatic predictions and deterministic models. Every source that I have found, claiming attribution isn’t a panacea, do … Continue reading → The post A Primer For Attribution Models Using Google Analytics appeared […]
The real value of a client’s site taxonomy and webpage content is not truly available from Google Analytics when viewing the provided conversion rate. The conversion rates in the Goals Overview data cubes, and built-in tables do not reflect the … Continue reading → The post True Conversion Rate For Content Value appeared first on […]